Cam at Polemica writes about the GM Holden Commodore SS being exported from Australia to the US as a Pontiac model. If you read some of the comments here it is apparent that many Americans don’t seem to grasp the globalised nature of the automotive industry and what this means for branding and the like. I tried to cover some of this issues in my essay on the failure of the Pontiac GTO nee Holden Monaro in the US.
I have been struck by the styling of the most recent Commodores because Holden designers have moved away from the ‘blob’ styling of the VT-era models and have invoked a kind of folding or invagination that punctuates the muscular curves of the new VE-era. The simplest example is of the fish gill inserts in the front fenders. Another example is the exhaust pipe detail. The VT models had the exhaust kind of slip from underneath the skirts of the blob-body. The VE models have much more detail that kind of folds around the exhaust pipe.
There is also the Nazi badge connection. This is unsurprising when I think of some of the boofheads that I know who drive SS Commodores. The previous model’s SS badge looked like a cross between the runic ‘lightning bolts’ and latin ‘double s’ of the Nazi SS.