iteration in gaming industry

Game developers 2K (created acclaimed Bioshock) developed an organic appreciation of the non-linear process of differentiating feedback at the heart of any creative endeavour:

If there’s an over-arching theme of our development, it’s that we, like many other developers, believe that ultimate success in this industry comes from iteration. You have to build, evaluate (and have others evaluate) and be prepared to throw things away and rebuild.

First page of this article here.