wtf, microsoft ads: “Didn’t we have this last night?”

So the premiss of the second of the MIcrosoft Windows ads is that Bill Gates and Jerry Seinfeld go to live with some ‘average’ family. The dynamic between Gates and Sienfeld, while obviously contrived, is based on the generic conventions we expect from a man who cracks funnies about nothing and a super rich geek. […]

Emo: Counter-hegemonic suburban masculinities

One of my students found this MA thesis by Matthew J. Aslaksen submitted to the Bowling Green State University August 2006. From the abstract: I have argued that emo represents challenge to conventional norms of hegemonic middle-class masculinity, a challenge which has come about as a result of feelings of discontent with the emotional repression […]