Seven Pounds

One of the hardest things about road safety campaigns is selecting (is that the right word?) the most effective affective resonance. People who understand the anguish and grief produced by road accidents normally pose it as a question: What would you do if one of your mates died? What would you do if you killed […]

loyalty cards and loyalty programs: part 1

Partially in response to Steve Shario’s post on biopolitics here is an old post that I was a long way off finishing and have decided to post in parts as I have time. I addded the last paragraph to inidicate where the other three parts are headed. They are some rough drafts of ideas I […]