Monetizing Enthusiasm: The Missed Opportunity of Social Media and Car Enthusiast Magazines
Abstract: The publishing industry that services the scene of modified-car culture in Australia has largely missed the boat when it came to moving from being a once profitable commercial print industry into a profitable social media enterprise. This paper explores the reasons for this failure in the context of the last 30 years of modified-car culture and the enthusiast media industry that developed around it. A number of possible approaches are proposed for monetizing enthusiasm through social media that should be useful for other enthusiast scenes.
When post-structuralist marxists become capitalist.
My heart is well and truly broken.