event mechanics

Below is a draft weekly schedule for a final year undergraduate unit I am teaching second semester this year. The unit is titled Communication Technologies & Change. I am inheriting the unit and the previous iteration focused on ‘new media’ and the various affordances of online technologies. The brief I was given was to shift from a ‘media’ focus and address ‘communication’ more broadly. There is a relatively diverse range of students, some are studying ‘communication’ and others ’public relations’, ‘marketing’ and ‘journalism’. Some could come from very different areas of the faculty (design, media arts, writing, etc.). The uni is design to engage with the everyday use of comunication technologies and to guide students to critically reflect on the technologial assemblages of which they are part.

It has not been approved as yet and I am contemplating changing some of the readings and in particular adding some ‘easier’ readings (as some of them are pretty hard core, albeit fun). If anyone has any suggestions or criticisms please leave a comment or email me at glen (dot) fuller (at) canberra (dot) edu (dot) au. The two major assessment items will be an in-class presentation and a final research essay on a particular assemblage of communication technology.

Any suggestions of film clips I can show during lectures in any of the weeks would be greatly appreciated also!

 

Lecture topics

Week	Date	Topic
1	15/8/12	Definitions: Communication as Techné
2	22/8/12	Definitions: Technological Objects & Systems
3	29/8/12	Definitions: Change: Obsolescence & Progress
4	5/9/12	Assemblages: Audience & Media
5	12/9/12	Mediated Sociality & Community
6	19/9/12	Home & Away & Work
7	26/9/12	Commerce & the Economy
Mid Semester Break
9	10/10/12	The Apocalypse & Other Lessons from Science Fiction
10	17/10/12	Government & Media Policy
12	24/10/12	Information Technologies, Memory & Memorialisation
12	31/10/12	Geographies of Communication Technologies & Reality
13	7/11/12	Crisis & Technologies of Communication
14	14/11/12	Future, practices of anticipation

WEEK 1

Definitions: Communication as Techné

 Etymology of technology, ‘techné’ and ‘logos’. Introducing themes of unit: 1) Tactical and strategic approaches to communication technologies. 2) Introducing communication technologies as assemblages.

Required reading	Unit outlineWilliams, R. (1976). “Communication” Keywords: A Vocabulary of Culture and Society Glasgow: Fontana. Pages 62-63. Sterne, J. (2006). Communication as Techné. In G. J. Shpherd, J. S. John & T. Striphas (Eds.), Communication as…: Perspectives on Theory London: Sage. Pages 91-98
Recommended reading	Parry, Richard, (2008) “Episteme and Techne“, The Stanford Encyclopedia of Philosophy (Fall 2008 Edition), Edward N. Zalta (ed.), http://plato.stanford.edu/archives/fall2008/entries/episteme-techne/
Tutorial	No tutorials

WEEK 2

Definitions: Technological Objects & Systems

Thinking about technology beyond the technical object. Brief survey of different approaches:

1. Actor-network theory and socio-technical networks, networked economy
2. Simondon, technics and collective individuation
3. Delanda and techno-historical assemblages
4. Parikka, media archaeology and rethinking media and communication assemblages

Required reading	Lury, C. (2009). “Brand as Assemblage.” Journal of Cultural Economy, 2(1-2), 67-82.
Recommended reading	Parikka, J. (2010). Introduction: Insects in the Age of Technology. Insect Media: An Archaeology of Animals and Technology Minneapolis, London: University Of Minnesota Press. Pages ix-xxv [Particularly the ‘Assemblages’ section xxiv-xxvii]
Tutorial	Discussion: Introduction of unit. Details of assessments. Allocation of readings for the presentation assignment. Discussion of potential topics of the research essay assessment.

WEEK 3

Definitions: Change: Obsolescence & Progress

How to think about ‘change’? Think beyond individual objects to the broader networks and social assemblages of whom they are always part. Disruptive innovation, not a new ‘object’ but a different network of relations. Fetishisation of the ‘new’. Planned Obsolescence.

Required reading	Packard, V. (1960). “Progress Through Planned Obsolescence.” The Waste Makers. Brooklyn: Ig Publishing. Pages 65-78.Slack, J. D., & Wise, J. M. (2005). Progress. Culture + Technology: A Primer. New York: Peter Lang. Pages 9-25.
Tutorial	Discussion: When was the last time you ‘upgraded’ anything? Why? Is Packard’s critique still relevant? Do you take photos with your phone? Do you use Instagram or similar? How does the aestheticisation of ‘old’ technologies as ‘new’ change our sense of progress?

WEEK 4

Assemblages: Audience & Media

This week we think about the relation between technology, media and audiences in terms of assemblages. Further develop assemblage theory. Techno-historical assemblages of the media. Power of the audience, audience studies. Attention economy.

Required reading	Goggin, G. (2009). “Assembling media culture.” Journal of Cultural Economy, 2(1-2), 151-167.Crogan, P., & Kinsley, S. (2012). “Paying Attention: Towards a Critique of the Attention Economy.” Culture Machine, 13, 1-29. http://www.culturemachine.net/index.php/cm/article/view/463/482
Recommended reading	Bratich, J. Z. (2005). “Amassing the Multitude: Revisiting Early Audience Studies.” Communication Theory, 15(3), 242-265.
Tutorial	Discussion: What is your involvement in media assemblages? How does your participation relate to Crogan and Kinsley’s four ways of “thinking about how attention is commodified, quantified and trained” (3)?

WEEK 5

Mediated Sociality & Community

Community and communication. Scales of community, local, national, international. Collective intelligence

Required reading	Levy, P. (1999). “From the Molar to the Molecular: The Technology of Collective Intelligence” Collective Intelligence: Mankind’s Emerging World in Cyberspace. Cambridge, MA: Perseus Books. Pages 39-55.
Recommended reading	Shirky, C. (2010). “Means” Cognitive Surplus: Creativity and Generosity in a Connected Age. London: Penguin Books. [Chapter 2]
Tutorial	Discussion: What does Levy mean by ‘molecular’ and ‘molar’? How is the ‘national’ imagined in the contemporary era if it is in part a consequence of the communication technologies of modernity (telegraph, print newspapers, then radio etc)? Do you think the character of friendship has changed because of social media?

 WEEK 6

Home & Away & Work

Constitution of the ‘home’, production of domestic space. New composition of relations premised on the separation of public/private, work/home. Intervention of the telephone. The flexible workplace. 

Required reading	Gregg, M. (2011) “Selling the flexible workplace” Work’s Intimacy. Cambridge: Polity Press. Chapter 1. Pages 23-38.
Recommended reading	Yates, J., & Orlikowski, W. J. (1992). “Genres of Organizational Communication: A structurational approach to studying communication and media.” Academy of Management Review, 17(2), 299-326. [Examination of the history of the 'email' as genre of organizational communication.]
Tutorial	Discussion: Do you juggle various work responsibilities with other aspects of your life? Could you do this without contemporary communication technologies? Would you feel comfortable using your Facebook account for work purposes? What relation does Gregg describe between communication technologies and workplace intimacies?

 WEEK 7

Commerce and the Economy

 Transformations of economy, emergence of global market. Globalisation. Function of credit cards as technology of communication/identity. eBay, Steam and online commerce. Amazon.com and the algorithmic production of surplus value.

Required reading	Merskin, D. (1998). “The Show for Those Who Owe: Normalization of Credit on Lifetime’s Debt.” Journal of Communication Inquiry, 22(1), 10-26. [Particularly the section “A brief history of credit”]
Recommended reading	Roberts, J. M. (2012). “Poststructuralism Against Poststructuralism: Actor-Network Theory, Organizations and Economic Markets.” European Journal of Social Theory, 15(1), 35-53.
Tutorial	Discussion: Have you used your credit card online and felt anxious? Do you have a credit card debt? How important is reputation for online commerce? Have bought items directly from overseas?

WEEK 8

Mid-semester break

 WEEK 9

The Apocalypse & Other Lessons from Science Fiction

Apocalypse as ultimate ‘planned obsolescence’. Technological change of the apocalypse. ‘Industrial-military complex’. Internet as communication technology of the apocalypse. 

Required reading	Jameson, F. (1982). “Progress Versus Utopia; or, Can We Imagine the Future?” Science Fiction Studies, 9, 147-158.
Recommended reading	Grusin, R., 2004. “Premediation.” Criticism, 46(1) 17-39.Stockwell, S (2011) “Messages from the apocalypse: Security issues in American TV series.” Continuum: Journal of Media & Cultural Studies, 25(2), 189-199
Tutorial	Discussion: What is your favourite representation of the apocalypse? What aspects of this apocalyptic setting are Utopian? Would a world of perfect communication be Utopian? Why or why not?

 WEEK 10

Government & Media Policy

Guest lecture. TBA

Required reading	Tapscott, D. & Williams, A. (2010). “The Rise of the citizen regulator.” Macrowikinomics: Rebooting Business and the World. London: Atlantic Books. [Chapter 15]
Tutorial	TBA [Check Moodle closer to the date.]

 WEEK 11

Information Technologies, Memory & Memorialisation

 From the ‘Kodak moment’ to the ‘Facebook moment’. Branded behaviours, branded memories. Have our memories become commodified? Databases and access.

Required reading	Stokes, P. (2011). Ghosts in the Machine: Do the Dead Live on in Facebook? Philosophy & Technology, 1-17.Munir, K. A., & Phillips, N. (2005). The Birth of the ‘Kodak Moment’: Institutional Entrepreneurship and the Adoption of New Technologies. Organization Studies, 26(11), 1665-1687.
Recommended reading	Geissler, C., (2010) “Pix or It Didn’t Happen: Social Networking, Digital Memory, and the Future of Biography.” In V. Chan, C. Ferguson, K. Fraser, C. Geissler, A.-M. Metten & S. Smith (eds.) The MPub Reader. Vancouver: CCSP Press, 135-141. [Also available at  http://tkbr.ccsp.sfu.ca/bookofmpub/pix-or-it-didnt-happen-social-networking-digital-memory-and-the-future-of-biography-by-cynara-geissler ]
Tutorial	Discussion: Are we suffering from societal ‘TMI’? What moments do you hope to remember and do you try to capture these moments using technology? Do you ‘share’ these moments?

WEEK 12

Geographies of Communication Technologies & Reality

 Maps, spatiality. Political economy of belonging. Borderspaces. Locative media. Augmented reality.

Required reading	Buliung, R.N. (2011) “Wired People in Wired Places: Stories about Machines and the Geography of Activity.” Annals of the Association of American Geographers, 101,1365-1381.Williams, R. (1976). “Communication” Keywords: A Vocabulary of Culture and Society Glasgow: Fontana. Pages 62-63.
Tutorial	Discussion: Do you use satnav or a ‘map app’ to help you find where you are going? What about planning for holidays, do you know exactly where you are going to go? When was the last time you were ‘lost’? What does Buliung mean by the ‘extinction of experience’?

WEEK 13

Crisis & Technologies of Communication

Social media and communication. Data visualisation. Queensland floods and twitter. Japanese tsunami and Google.

Required reading	Bruns, Axel, Burgess, Jean E., Crawford, Kate, & Shaw, Frances (2012) “#qldfloods and @QPSMedia: Crisis Communication on Twitter in the 2011 South East Queensland Floods.” [Research report] ARC Centre of Excellence for Creative Industries and Innovation, Queensland University of Technology, Brisbane QLD Australia. http://eprints.qut.edu.au/48241/1/floodsreport.pdf [Particularly pages 7-18]
Tutorial	Discussion: Have you been caught up in a crisis event? How have you communicated your wellbeing to friends and/or family? How have you found out about and then followed recent natural disasters? What communication channels do you use?

WEEK 14

Future, practices of anticipation

Techno-historical assemblages are not only ‘historical’ but co-present. What shall exceed us? What assemblages are not yet fully present but currently emerging? What comes ‘next’? ‘New’ iPhones. What are the new assemblages? Has the future become commodified?

Recommended reading	Jones, S.E., 2008. “Anticipating Spore” The Meaning of Video Games: Gaming and Textual Studies New York: Routledge. Chapter 6. Pages 150-173.
Recommended reading	Grusin, R., 2004. “Premediation.” Criticism, 46(1) 17-39.
Tutorial	Summary and Q&A. Final paper related questions and feedback