Walkleys Conference Notes — Google and New York Times presentations

From my iPhone, WordPress backend interface a bit tricky!

Google Australia Communications and Public Affairs Manager Johnny Luu presents Google 101 for Journalists, covering tips and tricks for using various Google tools, advanced search methods, finding and analysing trends, and creating data visualisations.

Search smarter tips & tricks

Algorithm

Results page

-Fact box, breakout
-Ads, like editorial & advertising
Advanced search functions
-search for time and date
-search for different forms of media
-search in other languages & google translate
-search within a particular site
-search with a particular domain
-search for a certain filetype:
-John Tedesco example sanantonio.gov damage claims
-Go to advanced search feature
Keeping your finger on the pulse
-hangover example, Saturday peaks
-Gillard vs Abbott search term popularity
-news headlines option match up with graph
-insulation scheme trends
-Australian university Indian searches drop off, violence and visa changes
google.org flu trends example
-YouTube advanced search
Data journalism and visualisations
-google fusion tables
-download trainer
-San Francisco bike accidents google.org
The New York Times Interactive News Editor Aron Pilhofer discusses the latest methods of engaging readers by blending editorial content with social media, interactive data journalism and other digital innovations.
Break the template to fix it
-future lives outside the CMS
-just one more game
-Olympics example, river of news, bring in social media, bring the data/results
-photos page
-schoolbook example, local education featured education content, get people not through our homepage, incorporate comments elevated comments
Building for mobile
-work has tripled, 45-47% traffic came through mobile on election night
Readers have come expect interactivity
-dump the days paper online
-database interpretation of blog
-question and answer format
-reporters dedicated to answering q during debates
Social is a second homepage
-Oscar ballot, Oscar party in a box
-why replicate something exists in the world
-using Facebook as part of the platform
-sharing your contribution to the page, rather than sharing the ‘page’

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