Technology, Affect

Chev Offroad and Marine Engine (C.O.M.E.) Racing advertisement, page 12, Supercar Magazine no. 34 June/July 1989 The advertisement is an example of the complexity of enthusiast discourse. It combines the technical diagram with the affectivities of the language used in the pointed instructions with the affectivities of the rhetorical question and the language and italicization […]

Rotary Refugees

I’ve collected the first three years or so (with a few exceptions) of one of the first non-V8-based mass-enthusiast magazines of the contemporary period of modified-car culture in Australia, Fast Fours and Rotaries. Here is one of the more interesting magazine covers: Rotary powered cars were understood by the largely anglo-Australian modified-car enthusiast circles as […]


I had not mentioned it before cause I didn’t want to jinx anything but I have just received (via courier) an entire Street Machine Magazine and Supercar Magazine collection bought on eBay. I have nearly every single Street Machine Magazine of the 1980s and almost all the Supercar Magazines, too. Supercar was a competitor to […]