The Conservatism of Mumbrella?

A recent series of posts on the self-proclaimed PR and social marketing blog Mumbrella on the relation between Twitterer’s personal beliefs and their respective professional PR and social marketing personae indicates an interesting way that anxieties around mixing of public and private lives online are still manifest. The first post was by (whom I assume […]

Social Media and the Yaris Campaign

Tim Burrows has written up an account of the Toyota Yaris ad affair. The ad itself. Tim’s account follows the timeline of what happened and outlines it with a kind of decision-tree logic that makes it exciting and dramatic as we get to find out how this epic fail was distributed across a number of […]

My First Capitalist Paper

Monetizing Enthusiasm: The Missed Opportunity of Social Media and Car Enthusiast Magazines Abstract: The publishing industry that services the scene of modified-car culture in Australia has largely missed the boat when it came to moving from being a once profitable commercial print industry into a profitable social media enterprise. This paper explores the reasons for […]