e-Affect

It is difficult enough to figure out when people are being serious or not in everyday face-to-face conversation, let alone online or in other ‘nu-tech’ scriptual economies, such as mobile phone texting… The emoticon emerged as a direct result of the lack of easily expressible affect in online exchanges.

The genealogy of the emoticon probably should be traced back to the invention of the iconic ‘smiley face’ in 1963. The circle, arc and two dot representation of a smiling face on the classic yellow background was invented by Richard Ball to help ease “the acrimonious aftermath following the merger of two insurance companies.” The face was placed on a button and punched out in numbers for the workers to wear and feel good about themselves… But from the origins in the depressingly dank hallways of actuarial capitalism, where the game is soley exploiting risk for profit, the smiley face was transformed into an iconic representation of the Anti-Vietnam War protest movement and the general happy-go-lucky debauchery of the Hippie era. Two brothers, Murray and Bernard Spain, knocked up a button that joined the smiley face with the caption “Have a nice day.” (Oh well, this Gumpism is wrong!) They sold 50 million buttons and other smiley products in 1972.

I raise the story of the smiley face (for more see here and here) as it is both an iconic and an indexical sign in Pierce’s semiology. It is an iconic representation of a smiling face (that is pretty obvious). It is also indexical in the sense that, like smoke as an indexical sign of fire, the smiley face is allegedly worn as an indexical sign of goodwill. It is an affective representation. Many signs have affective resonances, but there are very few signs constructed purely for the purpose of the indexical representation of affect. The ‘love heart’ could be another (but even then it is used in a literal non-affective sense, such as on some heart rate monitors). Off the top of my head, I cannot think of another indexical representation of affect used by entire cultures…

That is, until we jump forward to 1982. The 279th all-time greatest grossing movie at the box-office, Porky’s, was released and, on the 19 of September, Scott Fahlman wrote this message to a bulletin board at Carnegie Mellon:

19-Sep-82 11:44 Scott E Fahlman 🙂
From: Scott E Fahlman
I propose that the following character sequence for joke markers:

🙂

Read it sideways. Actually, it is probably more economical to markthings that are NOT jokes, given current trends. For this, use

🙁

See this page here and Scott’s own account of this fateful event. There is an obvious difference between the indexical icon of the smiley face button and the sideways (un)smiley face of BBS argot that pertains to the necessary scriptual economy of early ASCII programing language and the demand for an indexical sign of affect that used the available symbols of the QWERTY keyboard.

More interesting things can be said about the emoticon as an indexical sign of affect within collective assemblages of enunciation belonging to the post-internet regime of signs, lol!!… but someone else can worry about that stuff.

One final thought about the explicitly pragmatic nature of emoticons. They express a variation that is affective in nature, so that the emoticon operates as an order-word upon language. That is, they perform an immanent incorporeal transformation of the body of enunciation where the ‘body’ of enunciation is immanent to the expression of the emoticon. More importantly, the emoticon as order-word signals the social machinery (assemblage of enunciation) in which the emoticon is imbricated. An example: I send a smiley face on my phone as part of a text message. It does not simply insert an immanent affective variation, it signals that the enunciation is explicitly affective. It emotes; it is emotive. So what?

The event of the emoticon (sense) cannot be simply delineated according to the territory of the statement and the act of enunciation. The way I use emoticons is different from others, and no two uses of an emoticon are the same… in the sense that each act implicates its own sense. So what is being signalled by an emoticon is not simply the collective assemblage of enunciation in which nerds find themselves, the variation of sense belongs to the person who uttered. This exists as a very low level or even background potentiality of the emoticon; that is, the force of the emoticon is itself in variation. The affective nature of an emoticon is essentially pragmatic. There are fey frowns and cynical or innocent smiles… (via):

 

Q: How do you rank yourself among writers (living) and of the immediate past? 

Nabokov: I often think there should exist a special typographical sign for a smile – some sort of concave mark, a supine round bracket, which I would now like to trace in reply to your question.

Edit: I am a shit spela and a bad Foucaultian. lol! Plus it is fabulously ironic that Mel posts on the affective nature of texting at the same time!

Fast Forward/Fastback: Trepanier – eBay Motors project car

The Trepanier built, eBay Motors sponsored Ford Mustang project produced a very cool car. What is very interesting about his project is that all parts, including the original car, were purchased through eBay. The networks of enthusiasm that produce and maintain what I call the ‘trading-post economy’ of modified-car culture were explicitly incorporated into eBay’s online auction business.

The ‘trading-post economy’ is a term derived from the ubiquitous ‘Trading Post’ type community-based newspapers that have space for the advertisement of second hand goods. This is the second evolution of the enthusiast-based economy of modified-car culture. The first economy was based around scrap or wrecking yards and swap meets. The introduction of a shared mediated space (newspaper) that allowed buyers and sellers to come together for the first time was a massive jump. The shift towards online-based spaces of the enthusiast-based economy, either on websites or enthusiast forums, is another jump. The economies are no longer necessarily localised, that is, based around spatially determined communities, but can transcend spatial proximity. This is exactly one of the selling points eBay Motors is trying to hammer home with the Mustang project:

Q [eBay Motors]: How does eBay Motors benefit the guy building a car?

Troy [Trepanier]: Of course, first, being able to find a car. Second, lots of guys like to shop around for rare parts, or get a deal on parts. Third, being able to sell parts easily. In the past, if a guy was building say, a ’67 Mustang Fastback, and he had a lot of leftover parts, what could he have done with them? Now, he can put them on eBay Motors, and sell them, and make a lot more money on them, without heading out to a swap meet.

Rudy Koshar paper

Just found an essential article for anyone thinking of writing any scholarly work on cars:

Koshar, R. (2001). “On the History of the Automobile in Everyday Life.” Contemporary European History 10(1): 143-154.

It is a review article and it does a pretty bloody good job of introducing the scholarship on the history of the automobile in everyday life.

The Last Techno-Utopianist

A night in tonight, big day tomorrow, so I checked out whats on the boob-tube this evening. Return of the Jedi (awesome) and The Last Starfighter. Everyone may not be familiar with the second film. It is a pretty bad b-grade flick made to capitalise on the then-recent rise in popularity of video games and the smash hit success of the Star Wars movies. (Although it bugs the shit out of me that it is no longer called Return of the Jedi, but Episode VI. Get your hand off it, George Lucas…)

Anyway, The Last Starfighter is interesting for two main reasons.

1) It was the first film to do all special effects (bar the make-up) with a computer. All the spaceships, space fights, everything. It was done on a Cray supercomputer. That in itself is pretty awesome.

2) Plot: “A videogaming boy, seemingly doomed to stay at his trailer park home all his life, finds himself recruited as a gunner for an alien defense force.” It seems as if most reviewers at the time focused on the film quality, rather than the particular cultural context for which the film is an expression. Virilio would’ve gone nuts over such a plotline. The frontier of the sky and of electromagnetic domain are conquered through a literal upwards mobility by a trailer trash loser (whose girlfriend doesn’t even realise he has been replaced by a robot after he goes off to save the galaxy… very telling).

Playing a video game gets you out of your shitty life? Only in the movies. Along with Tron and War Games, this film captures something about the buzz around video games and computers in the early to mid-1980s.

Time for a new ISP?

Homer: Welcome to the internet my friend, how may I help you?

Comic Book Store Guy: I’m interested in upgrading my 28.8 kilobyte internet connection to a 1.5 megabyte fiber optic T1 line, will you be able to provide an IP router that’s compatible with my token ring Ethernet LAN configuration?

Homer: [Staring stupidly at Comic Book Store Guy]

Homer: Can I have some money now?

Did anyone else realise that the Comic Book Store Guy from the Simpsons has a Masters degree in folklore mythology. OMG!!!!!11 he must have lost some weight and be that big dude from Mythbusters. They even speak the same precise language – ‘nerd’ American.

Anyway, Dodo is shitting me. They do not have PHP support and I want to shift my blog to WordPress. I used to have a personal page up and running on the Dodo servers, but that has been much neglected since I started blogging and I took it down today.

Comic Book Store Guy: Last night’s ‘Itchy and Scratchy Show’ was, without a doubt, the worst episode ever. Rest assured, I was on the internet within minutes, registering my disgust throughout the world.

Yeah, bloody Dodo. I am looking at getting a 1.5mbps broadband account with TPG. I want broadband and they support PHP. It will only cost me another $20 per month compared to what I pay at Dodo (roughly $30). Set up costs are pretty killer (about $140). So it will take a few paychecks worth of saving. Plus I will need to get permission from the rental dudes or at least check to see if I need permission, but that shouldn’t be a problem as I don’t physically do anything to the property.

I normally have my computer running all the time. This annoys the hell out of my mum who has to ring my mobile first when she calls me. Even if I exceed my bandwidth allocation of 20 gigs with TPG I get throttled down to 64kbps, which is actually better than what I am currently getting with Dodo (30kbps up to 46 kbps on a good day). And my mum can call me whenever she wants. Oh dear. Love ya, mum.