So the premiss of the second of the MIcrosoft Windows ads is that Bill Gates and Jerry Seinfeld go to live with some ‘average’ family. The dynamic between Gates and Sienfeld, while obviously contrived, is based on the generic conventions we expect from a man who cracks funnies about nothing and a super rich geek.
What the fuck is Microsoft thinking creating drama? comedy? from how alienated Seinfeld and Gates are from everyday life? The family comes across as conniving, ignorant and stupid and the hapless duo of Gates and Seinfeld come across as complete dickheads.
There is nothing funny about the ad. I am so happy that whoever came up with these crackpot ads will be making their chardonnay luke warm with tears.
EDIT 18/09/08: Good. They’ve been cancelled.
Ad embedded below fold.