Social Media and the Yaris Campaign

Tim Burrows has written up an account of the Toyota Yaris ad affair. The ad itself. Tim’s account follows the timeline of what happened and outlines it with a kind of decision-tree logic that makes it exciting and dramatic as we get to find out how this epic fail was distributed across a number of […]

fraughtness

It is past one in the morning and for the last few hours I have been madly trying to put the finishing touches on a job application for an academic position. Over the past several weeks I have been feeling pressure from a number of people I know to get a job in academia. From […]

Notes to an Article

I have had an article in the works for a while now where I have tried to address how to write articles for enthusiast magazines with the example of enthusiast magazines that service modified-car culture. The problem I was having was with how to position it. I have some great material derived from my PhD […]